In Week 13 of Tamarindo Diaries, Adam Barber, Managing Director of Tamarindo Group, challenges you to ask how well your business understands its target customers.

 

How well do you really understand your target customers? 

 

I don’t mean in terms of the business that they do and the services that they deliver, but in terms of the individuals responsible for making those decisions through the buying process.

 

It’s an interesting but often overlooked area of marketing, and, in particular, messaging, that can really allow you to develop and build serious long-term relationships with your customers that have depth.

 

So, how do you go about understanding them a little bit better? How can you use that information to create marketing campaigns and sales campaigns that have far greater impact?

 

At Tamarindo Group, we believe that one of the most effective ways through which to understand your target market is to develop clear profiles of your target buyers. And we do this through a workshop. Once we’ve developed your business' messaging, we will take time to work with you and with your sales team to understand what drives those key individuals through the purchasing cycle - and, to be clear, it is often more than one individual who is responsible for a purchasing decision.

So how well do you know them? How well are you engaging with them? And how well do you understand the core elements that drive them in their daily working life? If you’d like to find out more about target buyer personas, the way in which these are built, and the way in which these can help super-charge your marketing campaign, do get in touch.

 

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