Jul 2019

How green do you need to be to succeed at ESG?

Financial adviser Vanguard is on the rack because its US ESG Exchange Traded Fund (ETF) contains oil & gas companies, despite the product description stating it specifically excludes them.

Rebranding, Social Media, Reputation

Sep 2018

What Can Nike’s Latest Campaign Teach Renewables Companies About Branding?

Nike is one of the leading sports brands..

Rebranding, PR 101

May 2018

5 Tips for Launching Your New Brand in the Media

Equinor, Ørsted, Vattenfall. The one thing all of these recent wind energy rebrands had in common was that they each generated plenty of media coverage.


May 2018

Communications challenges when entering the renewable energy industry

Sustainable energy is the new playground of the rich and famous. Recently the sector has received strong endorsement from two of the world’s biggest private energy companies. 

Rebranding, PR 101

Apr 2018

How To Know When It’s Time To Rebrand

The clean energy industry is no stranger to rebranding, with DONG’s metamorphosis into Ørsted last year the most recent high-profile example. 


Jan 2018

8 Essential Steps for Communicating Your Rebrand

A rebrand is an exciting step, but can be complex territory – and could ultimately damage, rather than enhance, a company’s reputation if mismanaged.


Dec 2017

Ørsted: A Great Example of Rebranding Strategy

What’s in a name? Quite a lot when the name in question has been associated with one of the greatest industrial transformations of the 21st Century.


Aug 2017

What’s in a Name? How to Effectively Communicate a Company Rebrand

In the midst of negotiations for a major merger or acquisition, the logistics and implications of a rebrand never top the list of senior executive concerns.