Jul 2019
How green do you need to be to succeed at ESG?
Financial adviser Vanguard is on the rack because its US ESG Exchange Traded Fund (ETF) contains oil & gas companies, despite the product description stating it specifically excludes them.
May 2018
5 Tips for Launching Your New Brand in the Media
Equinor, Ørsted, Vattenfall. The one thing all..
May 2018
Communications challenges when entering the renewable energy industry
Sustainable energy is the new playground of the rich and famous. Recently the sector has received strong endorsement from two of the world’s biggest private energy companies.
Apr 2018
How To Know When It’s Time To Rebrand
The clean energy industry is no stranger to rebranding, with DONG’s metamorphosis into Ørsted last year the most recent high-profile example.
Jan 2018
8 Essential Steps for Communicating Your Rebrand
A rebrand is an exciting step, but can be complex territory – and could ultimately damage, rather than enhance, a company’s reputation if mismanaged.
Dec 2017
Ørsted: A Great Example of Rebranding Strategy
What’s in a name? Quite a lot when the name in question has been associated with one of the greatest industrial transformations of the 21st Century.
Aug 2017
What’s in a Name? How to Effectively Communicate a Company Rebrand
In the midst of negotiations for a major merger or acquisition, the logistics and implications of a rebrand never top the list of senior executive concerns.