How green do you need to be to succeed at ESG?
Financial adviser Vanguard is on the rack because its US ESG Exchange Traded Fund (ETF) contains oil & gas companies, despite the product description stating it specifically excludes them.
What Can Nike’s Latest Campaign Teach Renewables Companies About Branding?
Nike is one of the leading sports brands..
5 Tips for Launching Your New Brand in the Media
Equinor, Ørsted, Vattenfall. The one thing all of these recent wind energy rebrands had in common was that they each generated plenty of media coverage.
Communications challenges when entering the renewable energy industry
Sustainable energy is the new playground of the rich and famous. Recently the sector has received strong endorsement from two of the world’s biggest private energy companies.
How To Know When It’s Time To Rebrand
The clean energy industry is no stranger to rebranding, with DONG’s metamorphosis into Ørsted last year the most recent high-profile example.
8 Essential Steps for Communicating Your Rebrand
A rebrand is an exciting step, but can be complex territory – and could ultimately damage, rather than enhance, a company’s reputation if mismanaged.
Ørsted: A Great Example of Rebranding Strategy
What’s in a name? Quite a lot when the name in question has been associated with one of the greatest industrial transformations of the 21st Century.
What’s in a Name? How to Effectively Communicate a Company Rebrand
In the midst of negotiations for a major merger or acquisition, the logistics and implications of a rebrand never top the list of senior executive concerns.
