16

May 2018

5 Tips for Launching Your New Brand in the Media

Equinor, Ørsted, Vattenfall. The one thing all of these recent wind energy rebrands had in common was that they each generated plenty of media coverage.

Rebranding
10

May 2018

Communications challenges when entering the renewable energy industry

Sustainable energy is the new playground of..

PR 101, Rebranding
05

Apr 2018

How To Know When It’s Time To Rebrand

The clean energy industry is no stranger to rebranding, with DONG’s metamorphosis into Ørsted last year the most recent high-profile example. 

Rebranding
23

Jan 2018

8 Essential Steps for Communicating Your Rebrand

A rebrand is an exciting step, but can be complex territory – and could ultimately damage, rather than enhance, a company’s reputation if mismanaged.

Rebranding
11

Dec 2017

Ørsted: A Great Example of Rebranding Strategy

What’s in a name? Quite a lot when the name in question has been associated with one of the greatest industrial transformations of the 21st Century.

Rebranding
21

Aug 2017

What’s in a Name? How to Effectively Communicate a Company Rebrand

In the midst of negotiations for a major merger or acquisition, the logistics and implications of a rebrand never top the list of senior executive concerns.

Rebranding