If, fifty years ago, when the first IVF baby was born and James Callaghan was the British Prime Minister you had asked the question ‘what is the difference between public relations and marketing?’, you would have received a very different answer than if you had asked that same question today.
Befuddled by business categories? We don’t blame you. PR often gets accused of bandying around jargon which is mystifying to those outside..
‘White paper marketing’ is a bit of a catch-all term used to describe a process of content creation that draws on technical information.
Sustainable energy is the new playground of the rich and famous. Recently the sector has received strong endorsement from two of the world’s biggest private energy companies.
Even in an age of instant communication and 280-character tweets, a well-written press release remains one of the best means of communicating directly with your target audience and telling your commercial story via the media.