05

Aug 2019

Why your client wins don’t speak for themselves

 

A client win story shows that you've succeeded in winning someone's business, but it doesn't convey why your firm is the right choice for anyone else. 

 

PR 101
11

Jun 2019

Refining Reputation in Renewables

Managing the reputation of companies in the..

PR 101, Social Media, Reputation
21

May 2019

How will regular coverage in trade titles support your company’s reputation?

 

Having regular coverage of your company news in industry trade media publications will support the reputation of your company. Here we detail four reasons why. 

PR 101, Reputation
30

Apr 2019

Why should you blog, and what should you be saying?

 Ultimately, establishing your expertise is what will win you work. 

PR 101, Social Media, Reputation
28

Nov 2018

How to Get the Best From Your PR and Branding Agencies

Business, and businesses, are never standing still. Every month sees major companies rebrand in an attempt to ensure their services remain relevant to their target audiences. What was once a..

PR 101
19

Sep 2018

What Can Nike’s Latest Campaign Teach Renewables Companies About Branding?

Nike is one of the leading sports brands globally, and often has brand deals with big names in sports including the likes of Michael Jordan and Serena Williams, as part of the company’s growth..

Rebranding, PR 101
28

Aug 2018

Why You Shouldn't Pay for Editorial Coverage

“We’ve been offered a great opportunity to place an article in a magazine, and all they ask is we pay them £300 – should we do it?”

PR 101
22

Aug 2018

5 Essential PR Moves To Make When Launching a New Renewables Product or Service

Picture a newly-installed wind turbine. Construction has been completed and it’s soon to be commercially operational. The gearbox starts whirring, the wind is picking up and slowly the blades..

PR 101
10

Aug 2018

PR vs. Marketing

If, 40 years ago, when the first IVF baby was born and James Callaghan was the British Prime Minister  you had asked the question ‘what is the difference between public relations and marketing?’,..

PR 101
09

Aug 2018

B2B vs. B2C Communications – What’s the Difference?

Befuddled by business categories? We don’t blame you. PR often gets accused of bandying around jargon which is mystifying to those outside communications and often not clearly understood by those..

PR 101
26

Jul 2018

White paper marketing: what is it and why should you be doing it?

‘White paper marketing’ is a bit of a catch-all term used to describe a process of content creation that draws on technical information.

PR 101
10

May 2018

Communications challenges when entering the renewable energy industry

Sustainable energy is the new playground of the rich and famous. Recently the sector has received strong endorsement from two of the world’s biggest private energy companies. 

Rebranding, PR 101
25

Apr 2018

Common Mistakes When It Comes to Writing Press Releases

Even in an age of instant communication and 280-character tweets, a well-written press release remains one of the best means of communicating directly with your target audience and telling your..

PR 101
15

Jan 2018

How to Format Your PR Brief

If you’re looking to engage with an agency at some point in future, then you’re probably already thinking about how to pick the best partner to work with.

PR 101
08

Nov 2017

It’s Complicated: How to Explain your New Product to the Market

In the modern world, it seems that most of the brilliantly simple ideas have already been taken. 

PR 101
12

Oct 2017

Why Isn't My PR Campaign Working?

Doing the same thing again and again, and expecting a different result, is the very definition of insanity, remarked Einstein.

PR 101
11

Sep 2017

Which Media Titles Should You Target with Your News?

Big news, fake news, breaking news. Whatever way you frame it, you’ll have noticed that we’re now exposed to more sources of news and fresh information than ever before. 

PR 101
02

Aug 2017

PR Agency vs PR In-house: What's the Difference?

I’ve been agency side for almost 15 years now. In fact, the truth of it is that when it comes to executing business to business campaigns and delivering results, in my own career, I’ve known no..

PR 101