Aug 2019

Why your client wins don’t speak for themselves


A client win story shows that you've succeeded in winning someone's business, but it doesn't convey why your firm is the right choice for anyone else. 


PR 101, Trade Media

May 2019

How will regular coverage in trade titles support your company’s reputation?


Having regular coverage of your company news..

PR 101, Trade Media, Reputation

Aug 2018

Why You Shouldn't Pay for Editorial Coverage

“We’ve been offered a great opportunity to place an article in a magazine, and all they ask is we pay them £300 – should we do it?”

PR 101

Aug 2018

5 Essential PR Moves To Make When Launching a New Renewables Product or Service

Picture a newly-installed wind turbine. Construction has been completed and it’s soon to be commercially operational. The gearbox starts whirring, the wind is picking up and slowly the blades..

PR 101

Aug 2018

PR vs. Marketing

If, 40 years ago, when the first IVF baby was born and James Callaghan was the British Prime Minister  you had asked the question ‘what is the difference between public relations and marketing?’,..

PR 101

Aug 2018

B2B vs. B2C Communications – What’s the Difference?

Befuddled by business categories? We don’t blame you. PR often gets accused of bandying around jargon which is mystifying to those outside communications and often not clearly understood by those..

PR 101

Jul 2018

White paper marketing: what is it and why should you be doing it?

‘White paper marketing’ is a bit of a catch-all term used to describe a process of content creation that draws on technical information.

PR 101

May 2018

Communications challenges when entering the renewable energy industry

Sustainable energy is the new playground of the rich and famous. Recently the sector has received strong endorsement from two of the world’s biggest private energy companies. 

Rebranding, PR 101

Apr 2018

Common Mistakes When It Comes to Writing Press Releases

Even in an age of instant communication and 280-character tweets, a well-written press release remains one of the best means of communicating directly with your target audience and telling your..

PR 101

Nov 2017

It’s Complicated: How to Explain your New Product to the Market

In the modern world, it seems that most of the brilliantly simple ideas have already been taken. 

PR 101

Oct 2017

Why Isn't My PR Campaign Working?

Doing the same thing again and again, and expecting a different result, is the very definition of insanity, remarked Einstein.

PR 101

Sep 2017

Which Media Titles Should You Target with Your News?

Big news, fake news, breaking news. Whatever way you frame it, you’ll have noticed that we’re now exposed to more sources of news and fresh information than ever before. 

PR 101

Aug 2017

PR Agency vs PR In-house: What's the Difference?

I’ve been agency side for almost 15 years now. In fact, the truth of it is that when it comes to executing business to business campaigns and delivering results, in my own career, I’ve known no..

PR 101

Jul 2017

Good News and Bad News: Targeting Your Messages

When it comes to talking about your business and its role within the wider sector, most messages can be boiled down into one of two categories: positive or negative. Both have their advantages..

PR 101

Jun 2017

Planning Your First Press Release? Don't Forget the Basics

Ah, the humble press release. Despite now being over a hundred years old, it remains the most common medium for businesses to communicate company news, be that a new product, service, or industry..

PR 101