A client win story shows that you've succeeded in winning someone's business, but it doesn't convey why your firm is the right choice for anyone else.
Managing the reputation of companies in the..
Having regular coverage of your company news in industry trade media publications will support the reputation of your company. Here we detail four reasons why.
Ultimately, establishing your expertise is what will win you work.
Business, and businesses, are never standing still. Every month sees major companies rebrand in an attempt to ensure their services remain relevant to their target audiences. What was once a..
Nike is one of the leading sports brands globally, and often has brand deals with big names in sports including the likes of Michael Jordan and Serena Williams, as part of the company’s growth..
“We’ve been offered a great opportunity to place an article in a magazine, and all they ask is we pay them £300 – should we do it?”
Picture a newly-installed wind turbine. Construction has been completed and it’s soon to be commercially operational. The gearbox starts whirring, the wind is picking up and slowly the blades..
If, 40 years ago, when the first IVF baby was born and James Callaghan was the British Prime Minister you had asked the question ‘what is the difference between public relations and marketing?’,..
Befuddled by business categories? We don’t blame you. PR often gets accused of bandying around jargon which is mystifying to those outside communications and often not clearly understood by those..
‘White paper marketing’ is a bit of a catch-all term used to describe a process of content creation that draws on technical information.
Sustainable energy is the new playground of the rich and famous. Recently the sector has received strong endorsement from two of the world’s biggest private energy companies.
Even in an age of instant communication and 280-character tweets, a well-written press release remains one of the best means of communicating directly with your target audience and telling your..
If you’re looking to engage with an agency at some point in future, then you’re probably already thinking about how to pick the best partner to work with.
In the modern world, it seems that most of the brilliantly simple ideas have already been taken.
Doing the same thing again and again, and expecting a different result, is the very definition of insanity, remarked Einstein.
Big news, fake news, breaking news. Whatever way you frame it, you’ll have noticed that we’re now exposed to more sources of news and fresh information than ever before.
I’ve been agency side for almost 15 years now. In fact, the truth of it is that when it comes to executing business to business campaigns and delivering results, in my own career, I’ve known no..