“We’ve been offered a great opportunity to place an article in a magazine, and all they ask is we pay them £300 – should we do it?”
Picture a newly-installed wind turbine...
If, 40 years ago, when the first IVF baby was born and James Callaghan was the British Prime Minister you had asked the question ‘what is the difference between public relations and marketing?’,..
Befuddled by business categories? We don’t blame you. PR often gets accused of bandying around jargon which is mystifying to those outside communications and often not clearly understood by those..
‘White paper marketing’ is a bit of a catch-all term used to describe a process of content creation that draws on technical information.
Sustainable energy is the new playground of the rich and famous. Recently the sector has received strong endorsement from two of the world’s biggest private energy companies.