“We’ve been offered a great opportunity to place an article in a magazine, and all they ask is we pay them £300 – should we do it?”
Picture a newly-installed wind turbine...
If, 40 years ago, when the first IVF baby was born and James Callaghan was the British Prime Minister you had asked the question ‘what is the difference between public relations and marketing?’,..
Befuddled by business categories? We don’t blame you. PR often gets accused of bandying around jargon which is mystifying to those outside communications and often not clearly understood by those..
‘White paper marketing’ is a bit of a catch-all term used to describe a process of content creation that draws on technical information.
Sustainable energy is the new playground of the rich and famous. Recently the sector has received strong endorsement from two of the world’s biggest private energy companies.
Even in an age of instant communication and 280-character tweets, a well-written press release remains one of the best means of communicating directly with your target audience and telling your..
Doing the same thing again and again, and expecting a different result, is the very definition of insanity, remarked Einstein.
Big news, fake news, breaking news. Whatever way you frame it, you’ll have noticed that we’re now exposed to more sources of news and fresh information than ever before.
I’ve been agency side for almost 15 years now. In fact, the truth of it is that when it comes to executing business to business campaigns and delivering results, in my own career, I’ve known no..
When it comes to talking about your business and its role within the wider sector, most messages can be boiled down into one of two categories: positive or negative. Both have their advantages..
Ah, the humble press release. Despite now being over a hundred years old, it remains the most common medium for businesses to communicate company news, be that a new product, service, or industry..