Sustainable energy is the new playground of the rich and famous. Recently the sector has received strong endorsement from two of the world’s biggest private energy companies.
Even in an age of instant communication and 280-character tweets, a well-written press release remains one of the best means of communicating directly with your target audience and telling your commercial story via the media.
Doing the same thing again and again, and expecting a different result, is the very definition of insanity, remarked Einstein.
Big news, fake news, breaking news. Whatever way you frame it, you’ll have noticed that we’re now exposed to more sources of news and fresh information than ever before.
I’ve been agency side for almost 15 years now. In fact, the truth of it is that when it comes to executing business to business campaigns and delivering results, in my own career, I’ve known no other way.
When it comes to talking about your business and its role within the wider sector, most messages can be boiled down into one of two categories: positive or negative. Both have their advantages when it comes to targeting external marketing efforts and securing media coverage.