May 2018

5 Tips for Launching Your New Brand in the Media

Equinor, Ørsted, Vattenfall. The one thing all of these recent wind energy rebrands had in common was that they each generated plenty of media coverage.

Rebranding, New Product

May 2018

Communications challenges when entering the renewable energy industry

Sustainable energy is the new playground of the rich and famous. Recently the sector has received strong endorsement from two of the world’s biggest private energy companies. 

Rebranding, New Product, PR 101

Nov 2017

It’s Complicated: How to Explain your New Product to the Uninitiated

In the modern world, it seems that most of the brilliantly simple ideas have already been taken. 

New Product