Tamarindo Insights

Good news: your PR team has been engaging with the media on your behalf, and their efforts have paid off. You now have a valuable opportunity to speak to a journalist about your thoughts on the..

To sell or not to sell? How can you..

We’ve written plenty of blog posts on how to deal with the tricky situations that can sometimes arise during media interviews. But being a good spokesperson isn’t just about handling the..

A quick Google search for ‘media gaffes’ yields a wealth of content. Everyone from Gordon Brown to Cara Delevingne has messed up on air.

Search for ‘media interview’ or similar on the internet and, as well as a tranche of articles offering advice for completing a successful interview, you’ll come across no shortage of videos..

As the old adage runs, ‘don’t judge a book by its cover’. All the same, people do judge by appearances – and your company will be judged on the face which it presents to the outside world.

The interview has long been considered – rightly, in our opinion – one of the most effective means of engaging with the media, and, by extension, your wider audience. 

There are three main modes of engagement with the media that PR teams will tend to use: press releases, written articles, and interviews.

Good news: you’ve been offered the opportunity to represent your company, and strengthen your market standing, in an interview with the media. Whether the opportunity comes from a pitch made by..

If you’re called upon to represent your company in a media interview, making sure to prepare properly is key.

Well, why should you? After all, doing so takes time and effort. And whatever the size of your business, there’s a hundred and one other activities that require your attention. 

If you’re a leading company figure, or have a role – such as business development - that is contingent on building profile and relationships, it is important to know how to successfully engage..