We’ve written plenty of blog posts on how to deal with the tricky situations that can sometimes arise during media interviews. But being a good spokesperson isn’t just about handling the challenging questions.
Search for ‘media interview’ or similar on the internet and, as well as a tranche of articles offering advice for completing a successful interview, you’ll come across no shortage of videos showing just what can happen when you disregard that advice – thanks to the handy compilations of some generous YouTubers.
As the old adage runs, ‘don’t judge a book by its cover’. All the same, people do judge by appearances – and your company will be judged on the face which it presents to the outside world.
The interview has long been considered – rightly, in our opinion – one of the most effective means of engaging with the media, and, by extension, your wider audience.