As the old adage runs, ‘don’t judge a book by its cover’. All the same, people do judge by appearances – and your company will be judged on the face which it presents to the outside world.
The interview has long been considered – rightly, in our opinion – one of the most effective means of engaging with the media, and, by extension, your wider audience.
There are three main modes of engagement with the media that PR teams will tend to use: press releases, written articles, and interviews.
Good news: you’ve been offered the opportunity to represent your company, and strengthen your market standing, in an interview with the media. Whether the opportunity comes from a pitch made by your PR team, or from an inbound request, this is a great position to be in.
If you’re called upon to represent your company in a media interview, making sure to prepare properly is key.
Well, why should you? After all, doing so takes time and effort. And whatever the size of your business, there’s a hundred and one other activities that require your attention.