Tamarindo Insights

For those who know how best to use their events budget, major industry trade shows and conferences are still a strong driver of deals and new business.

As a new entrant to the renewables sector,..

Business, and businesses, are never standing still. Every month sees major companies rebrand in an attempt to ensure their services remain relevant to their target audiences. What was once a..

Good news: your PR team has been engaging with the media on your behalf, and their efforts have paid off. You now have a valuable opportunity to speak to a journalist about your thoughts on the..

Nike is one of the leading sports brands globally, and often has brand deals with big names in sports including the likes of Michael Jordan and Serena Williams, as part of the company’s growth..

 Hi. Hello. Nice to meet you. I’m Alex, Tamarindo Communications’ latest recruit. Having graduated from Oxford University with a degree in Philosophy and Italian, I decided it was time to settle..

“We’ve been offered a great opportunity to place an article in a magazine, and all they ask is we pay them £300 – should we do it?”

Picture a newly-installed wind turbine. Construction has been completed and it’s soon to be commercially operational. The gearbox starts whirring, the wind is picking up and slowly the blades..

To sell or not to sell? How can you communicate your company values to a journalist, without losing their attention?

If, 40 years ago, when the first IVF baby was born and James Callaghan was the British Prime Minister  you had asked the question ‘what is the difference between public relations and marketing?’,..

Befuddled by business categories? We don’t blame you. PR often gets accused of bandying around jargon which is mystifying to those outside communications and often not clearly understood by those..

It’s fair to say that the advent of social media was something of a game-changer for businesses when it came to their public relations. Rather than focus solely on one-way B2B or B2C..

‘White paper marketing’ is a bit of a catch-all term used to describe a process of content creation that draws on technical information.

When a high-profile player in high performing team moves to play for a rival, their biggest supporters can quickly become their biggest critics. Take LeBron James’ 2010 dumping of Cleveland for..

We’ve written plenty of blog posts on how to deal with the tricky situations that can sometimes arise during media interviews. But being a good spokesperson isn’t just about handling the..

A quick Google search for ‘media gaffes’ yields a wealth of content. Everyone from Gordon Brown to Cara Delevingne has messed up on air.

 A big hello from Tamarindo Communications’ newest recruit. My name is Camilla Clarke and I have completed my first week as Account Executive with Tamarindo having only just completed by BSc..

As the newest recruit at Tamarindo Communications, I’ve been asked to pen a few words describing my experience so far. Here goes…