Why You Shouldn't Pay for Editorial Coverage
“We’ve been offered a great opportunity to place an article in a magazine, and all they ask is we pay them £300 – should we do it?”
5 Essential PR Moves To Make When Launching a New Renewables Product or Service
Picture a newly-installed wind turbine...
How to Communicate your Company Messaging in a Media Interview
To sell or not to sell? How can you communicate your company values to a journalist, without losing their attention?
PR vs. Marketing
If, 40 years ago, when the first IVF baby was born and James Callaghan was the British Prime Minister you had asked the question ‘what is the difference between public relations and marketing?’,..
B2B vs. B2C Communications – What’s the Difference?
Befuddled by business categories? We don’t blame you. PR often gets accused of bandying around jargon which is mystifying to those outside communications and often not clearly understood by those..
Using Social Media in Public Relations: A Beginner’s Guide
It’s fair to say that the advent of social media was something of a game-changer for businesses when it came to their public relations. Rather than focus solely on one-way B2B or B2C..
