28

Aug 2018

Why You Shouldn't Pay for Editorial Coverage

“We’ve been offered a great opportunity to place an article in a magazine, and all they ask is we pay them £300 – should we do it?”

PR 101
22

Aug 2018

5 Essential PR Moves To Make When Launching a New Renewables Product or Service

Picture a newly-installed wind turbine...

PR 101
14

Aug 2018

How to Communicate your Company Messaging in a Media Interview

To sell or not to sell? How can you communicate your company values to a journalist, without losing their attention?

Media Interview
10

Aug 2018

PR vs. Marketing

If, 40 years ago, when the first IVF baby was born and James Callaghan was the British Prime Minister  you had asked the question ‘what is the difference between public relations and marketing?’,..

PR 101
09

Aug 2018

B2B vs. B2C Communications – What’s the Difference?

Befuddled by business categories? We don’t blame you. PR often gets accused of bandying around jargon which is mystifying to those outside communications and often not clearly understood by those..

PR 101
07

Aug 2018

Using Social Media in Public Relations: A Beginner’s Guide

It’s fair to say that the advent of social media was something of a game-changer for businesses when it came to their public relations. Rather than focus solely on one-way B2B or B2C..