Deciding which renewable energy events to attend is challenging. Get it right and you might meet the person who represents the next big collaboration for your business. Get it wrong and that’s a big chunk of marketing budget blown on two days of meeting with new contacts that are never going to lead to a new business opportunity.
Having now reached the half-year mark as a graduate at Tamarindo, it seems timely to write a post about my experiences as an entrant to renewable energy PR.
A rebrand is an exciting step, but can be complex territory – and could ultimately damage, rather than enhance, a company’s reputation if mismanaged.
The interview has long been considered – rightly, in our opinion – one of the most effective means of engaging with the media, and, by extension, your wider audience.
If you’re looking to engage with an agency at some point in future, then you’re probably already thinking about how to pick the best partner to work with.