“We’ve been offered a great opportunity to place an article in a magazine, and all they ask is we pay them £300 – should we do it?”
Picture a newly-installed wind turbine...
To sell or not to sell? How can you communicate your company values to a journalist, without losing their attention?
If, 40 years ago, when the first IVF baby was born and James Callaghan was the British Prime Minister you had asked the question ‘what is the difference between public relations and marketing?’,..
Befuddled by business categories? We don’t blame you. PR often gets accused of bandying around jargon which is mystifying to those outside communications and often not clearly understood by those..
It’s fair to say that the advent of social media was something of a game-changer for businesses when it came to their public relations. Rather than focus solely on one-way B2B or B2C..