10

Aug 2018

PR vs. Marketing

If, 40 years ago, when the first IVF baby was born and James Callaghan was the British Prime Minister  you had asked the question ‘what is the difference between public relations and marketing?’,..

PR 101
09

Aug 2018

B2B vs. B2C Communications – What’s the Difference?

Befuddled by business categories? We don’t..

PR 101
07

Aug 2018

Using Social Media in Public Relations: A Beginner’s Guide

It’s fair to say that the advent of social media was something of a game-changer for businesses when it came to their public relations. Rather than focus solely on one-way B2B or B2C..

26

Jul 2018

White paper marketing: what is it and why should you be doing it?

‘White paper marketing’ is a bit of a catch-all term used to describe a process of content creation that draws on technical information.

PR 101
19

Jul 2018

What to Do When You Lose a High Profile Team Member

When a high-profile player in high performing team moves to play for a rival, their biggest supporters can quickly become their biggest critics. Take LeBron James’ 2010 dumping of Cleveland for..

10

Jul 2018

3 Ways to Answer Media Interview Questions Really Well

We’ve written plenty of blog posts on how to deal with the tricky situations that can sometimes arise during media interviews. But being a good spokesperson isn’t just about handling the..

Media Interview
28

Jun 2018

7 Common Mistakes When Giving a Media Interview

A quick Google search for ‘media gaffes’ yields a wealth of content. Everyone from Gordon Brown to Cara Delevingne has messed up on air.

Media Interview
19

Jun 2018

My first week as an Account Executive at Tamarindo Communications

 A big hello from Tamarindo Communications’ newest recruit. My name is Camilla Clarke and I have completed my first week as Account Executive with Tamarindo having only just completed by BSc..

13

Jun 2018

Working at Tamarindo: first week musings

As the newest recruit at Tamarindo Communications, I’ve been asked to pen a few words describing my experience so far. Here goes…

05

Jun 2018

The Ultimate Guide to the Media Interview

Search for ‘media interview’ or similar on the internet and, as well as a tranche of articles offering advice for completing a successful interview, you’ll come across no shortage of videos..

Media Interview
16

May 2018

5 Tips for Launching Your New Brand in the Media

Equinor, Ørsted, Vattenfall. The one thing all of these recent wind energy rebrands had in common was that they each generated plenty of media coverage.

Rebranding
10

May 2018

Communications challenges when entering the renewable energy industry

Sustainable energy is the new playground of the rich and famous. Recently the sector has received strong endorsement from two of the world’s biggest private energy companies. 

Rebranding, PR 101
25

Apr 2018

Common Mistakes When It Comes to Writing Press Releases

Even in an age of instant communication and 280-character tweets, a well-written press release remains one of the best means of communicating directly with your target audience and telling your..

PR 101
24

Apr 2018

Setting the marketing budget when sales are down – to cut or not to cut?

Let’s say that you’re a small to medium sized business going through a bit of a tough time; sales are falling, and you know that fairly soon you’re going to have to think about rationalizing some..

05

Apr 2018

How To Know When It’s Time To Rebrand

The clean energy industry is no stranger to rebranding, with DONG’s metamorphosis into Ørsted last year the most recent high-profile example. 

Rebranding
19

Mar 2018

How to Find the Right Spokesperson for Your Company

As the old adage runs, ‘don’t judge a book by its cover’. All the same, people do judge by appearances – and your company will be judged on the face which it presents to the outside world.

Media Interview
15

Mar 2018

How to Choose Which Renewable Energy Industry Events to Attend?

Deciding which renewable energy events to attend is challenging. Get it right and you might meet the person who represents the next big collaboration for your business. Get it wrong and that’s a..

07

Mar 2018

6 Months in a PR Graduate Scheme at Tamarindo

 Having now reached the half-year mark as a graduate at Tamarindo, it seems timely to write a post about my experiences as an entrant to renewable energy PR.