How to Communicate your Company Messaging in a Media Interview
To sell or not to sell? How can you communicate your company values to a journalist, without losing their attention?
PR vs. Marketing
If, 40 years ago, when the first IVF baby was..
B2B vs. B2C Communications – What’s the Difference?
Befuddled by business categories? We don’t blame you. PR often gets accused of bandying around jargon which is mystifying to those outside communications and often not clearly understood by those..
Using Social Media in Public Relations: A Beginner’s Guide
It’s fair to say that the advent of social media was something of a game-changer for businesses when it came to their public relations. Rather than focus solely on one-way B2B or B2C..
White paper marketing: what is it and why should you be doing it?
‘White paper marketing’ is a bit of a catch-all term used to describe a process of content creation that draws on technical information.
What to Do When You Lose a High Profile Team Member
When a high-profile player in high performing team moves to play for a rival, their biggest supporters can quickly become their biggest critics. Take LeBron James’ 2010 dumping of Cleveland for..
