Business, and businesses, are never standing still. Every month sees major companies rebrand in an attempt to ensure their services remain relevant to their target audiences. What was once a..
Even in an age of instant communication and..
The clean energy industry is no stranger to rebranding, with DONG’s metamorphosis into Ørsted last year the most recent high-profile example.
The interview has long been considered – rightly, in our opinion – one of the most effective means of engaging with the media, and, by extension, your wider audience.
Well, why should you? After all, doing so takes time and effort. And whatever the size of your business, there’s a hundred and one other activities that require your attention.
Big news, fake news, breaking news. Whatever way you frame it, you’ll have noticed that we’re now exposed to more sources of news and fresh information than ever before.
Ah, the humble press release. Despite now being over a hundred years old, it remains the most common medium for businesses to communicate company news, be that a new product, service, or industry..