11

Dec 2017

Ørsted: A Great Example of Rebranding Strategy

What’s in a name? Quite a lot when the name in question has been associated with one of the greatest industrial transformations of the 21st Century.

Rebranding
07

Dec 2017

Media Interview Preparation

Good news: you’ve been offered the opportunity to represent your company, and strengthen your market standing, in an interview with the media. Whether the opportunity comes from a pitch made by your PR team, or from an inbound request, this is a great position to be in.

Media Interview
28

Nov 2017

How to Deal With Difficult Media Interview Situations

If you’re called upon to represent your company in a media interview, making sure to prepare properly is key.

Media Interview
21

Nov 2017

Why You As A Commercial Director Should Be Talking To The Media

Well, why should you? After all, doing so takes time and effort. And whatever the size of your business, there’s a hundred and one other activities that require your attention. 

Media Interview
15

Nov 2017

How to Choose the Right Graduate Scheme?

If you are looking for a good graduate scheme, how do you find the right one, and how do you know it’s the right one for you?

08

Nov 2017

It’s Complicated: How to Explain your New Product to the Uninitiated

In the modern world, it seems that most of the brilliantly simple ideas have already been taken. 

New Product