Picture a newly-installed wind turbine. Construction has been completed and it’s soon to be commercially operational. The gearbox starts whirring, the wind is picking up and slowly the blades..
To sell or not to sell? How can you communicate your company values to a journalist, without losing their attention?
If, 40 years ago, when the first IVF baby was born and James Callaghan was the British Prime Minister you had asked the question ‘what is the difference between public relations and marketing?’,..
Befuddled by business categories? We don’t blame you. PR often gets accused of bandying around jargon which is mystifying to those outside communications and often not clearly understood by those..