28

Jul 2020

How well do you understand your target customers?

In Week 13 of Tamarindo Diaries, Adam Barber, Managing Director of Tamarindo Group, challenges you to ask how well your business understands its target customers.

22

Jul 2020

What is the future of energy storage?

In Week 12 of Tamarindo Diaries, Adam Barber,..

07

Jul 2020

How do you know if your firm's messaging is performing?

In Week 11 of Tamarindo Diaries, Adam Barber, Managing Director of Tamarindo Group, talks about the power of great corporate messaging and - most importantly - how to tell if yours is performing.

19

Jun 2020

Which benefits of digital events do marketing teams keep missing?

In Week 10 of Tamarindo Diaries, Adam Barber, Managing Director of Tamarindo Group, outlines the core advantages of online events over offline events, and the benefits that too many marketing..

17

Jun 2020

How can you make content marketing work for your business?

In Week 9 of Tamarindo Diaries, Adam Barber, Managing Director of Tamarindo Group, discusses how you can make content marketing work for your business.

05

Jun 2020

What is the good, the bad, and the ugly of European offshore wind?

In Week 8 of Tamarindo Diaries, Adam Barber, Managing Director of Tamarindo Group, explores the good, the bad, and the ugly of European offshore wind.

29

May 2020

What are the differences between a good and a great marketing plan?

In Week 7 of Tamarindo Diaries, Adam Barber, Managing Director of Tamarindo Group, discusses what makes a good, versus what makes a great, marketing plan.

22

May 2020

What do you need to do to create engaging, commercially relevant content?

In Week 6 of Tamarindo Diaries, Adam Barber, Managing Director of Tamarindo Group, discusses the key elements behind engaging, commercially relevant content.

18

May 2020

How do businesses create a consistent, high-quality sales pipeline?

In Week 5 of Tamarindo Diaries, Adam Barber, Managing Director of Tamarindo Group, explains how to build a consistent, high quality sales pipeline.

07

May 2020

Why are communications critical to the future of renewables?

In Week 4 of Tamarindo Diaries, Adam Barber, Managing Director of Tamarindo Group, outlines the importance of communications in shaping the future of the renewable energy market.

01

May 2020

What is the opportunity for energy storage?

In Week 3 of Tamarindo Diaries, Adam Barber, Managing Director of Tamarindo Group, explores the potential for energy storage.

24

Apr 2020

What were the key events in renewables this week?

In Week 2 of Tamarindo Diaries, Adam Barber, Managing Director of Tamarindo Group, touches on a couple of defining events in energy and renewables.

17

Apr 2020

How is Covid-19 impacting the wind industry?

Adam Barber, Managing Director of Tamarindo Group, brings you the first edition of Tamarindo Diaries. In week one, Adam explores the findings of our survey on how Covid-19 is impacting business..

04

Mar 2020

Are corporate comms directors the key to making firms live up to their environmental promises?

Hundreds of Amazon workers defied the online retail giant this year by publicly blasting it for taking insufficient action on the climate crisis.

This criticism comes despite the retailer’s..

PR 101, Renewable Energy, Reputation, Climate change
31

Jan 2020

In Business, No One Can Hear Your Dreams

Understanding your audience will help your content go further

Neuroscience tells us that talking about yourself is enormously satisfying. It also shows us that we don’t need an audience for our..

Reputation
05

Sep 2019

PR and Marketing Graduate Role - An Inside Exclusive

“Welcome to Tamarindo Communications!”, the first thing I heard as I walked through the office doors sets the tone of Tamarindo’s friendly, almost family-like, corporate culture and really helps..

Graduate Scheme
05

Aug 2019

Why your client wins don’t speak for themselves

 

A client win story shows that you've succeeded in winning someone's business, but it doesn't convey why your firm is the right choice for anyone else. 

 

PR 101
29

Jul 2019

How green do you need to be to succeed at ESG?

Financial adviser Vanguard is on the rack because its US ESG Exchange Traded Fund (ETF) contains oil & gas companies, despite the product description stating it specifically excludes them.

Rebranding, Social Media, Reputation