14

Mar 2019

Why work with a specialist PR agency?

As a specialist PR agency, clients often ask us why they should work with us instead of a more generalist agency. It’s a good question. In theory, generalists might have access to the same press..

18

Feb 2019

So, you want to save the world after university

 Graduation is on the horizon and..

Policy, Renewable Energy
17

Jan 2019

Making the Most of Your Events Budget

 

For those who know how best to use their events budget, major industry trade shows and conferences are still a strong driver of deals and new business.

Events
10

Jan 2019

The Before, During and After of Event Networking

As a new entrant to the renewables sector, I’ve learned an awful lot of over the past few months. While much of this has come from the conversations we have with our clients every day, there’s..

Events
26

Sep 2018

How to Get the Best From Your PR and Branding Agencies

Business, and businesses, are never standing still. Every month sees major companies rebrand in an attempt to ensure their services remain relevant to their target audiences. What was once a..

19

Sep 2018

What Can Nike’s Latest Campaign Teach Renewables Companies About Branding?

Nike is one of the leading sports brands globally, and often has brand deals with big names in sports including the likes of Michael Jordan and Serena Williams, as part of the company’s growth..

17

Sep 2018

My First Two Weeks as a Graduate Account Executive at Tamarindo

 Hi. Hello. Nice to meet you. I’m Alex, Tamarindo Communications’ latest recruit. Having graduated from Oxford University with a degree in Philosophy and Italian, I decided it was time to settle..

11

Sep 2018

7 Tips for Mastering the Media Interview

Good news: your PR team has been engaging with the media on your behalf, and their efforts have paid off. You now have a valuable opportunity to speak to a journalist about your thoughts on the..

Media Interview
28

Aug 2018

Why You Shouldn't Pay for Editorial Coverage

“We’ve been offered a great opportunity to place an article in a magazine, and all they ask is we pay them £300 – should we do it?”

PR 101
22

Aug 2018

5 Essential PR Moves To Make When Launching a New Renewables Product or Service

Picture a newly-installed wind turbine. Construction has been completed and it’s soon to be commercially operational. The gearbox starts whirring, the wind is picking up and slowly the blades..

PR 101
14

Aug 2018

How to Communicate your Company Messaging in a Media Interview

To sell or not to sell? How can you communicate your company values to a journalist, without losing their attention?

Media Interview
10

Aug 2018

PR vs. Marketing

If, 40 years ago, when the first IVF baby was born and James Callaghan was the British Prime Minister  you had asked the question ‘what is the difference between public relations and marketing?’,..

PR 101
09

Aug 2018

B2B vs. B2C Communications – What’s the Difference?

Befuddled by business categories? We don’t blame you. PR often gets accused of bandying around jargon which is mystifying to those outside communications and often not clearly understood by those..

PR 101
07

Aug 2018

Using Social Media in Public Relations: A Beginner’s Guide

It’s fair to say that the advent of social media was something of a game-changer for businesses when it came to their public relations. Rather than focus solely on one-way B2B or B2C..

26

Jul 2018

White paper marketing: what is it and why should you be doing it?

‘White paper marketing’ is a bit of a catch-all term used to describe a process of content creation that draws on technical information.

PR 101
19

Jul 2018

What to Do When You Lose a High Profile Team Member

When a high-profile player in high performing team moves to play for a rival, their biggest supporters can quickly become their biggest critics. Take LeBron James’ 2010 dumping of Cleveland for..

10

Jul 2018

3 Ways to Answer Media Interview Questions Really Well

We’ve written plenty of blog posts on how to deal with the tricky situations that can sometimes arise during media interviews. But being a good spokesperson isn’t just about handling the..

Media Interview
28

Jun 2018

7 Common Mistakes When Giving a Media Interview

A quick Google search for ‘media gaffes’ yields a wealth of content. Everyone from Gordon Brown to Cara Delevingne has messed up on air.

Media Interview