If, fifty years ago, when the first IVF baby was born and James Callaghan was the British Prime Minister you had asked the question ‘what is the difference between public relations and marketing?’, you would have received a very different answer than if you had asked that same question today.
Befuddled by business categories? We don’t blame you. PR often gets accused of bandying around jargon which is mystifying to those outside..
It’s fair to say that the advent of social media was something of a game-changer for businesses when it came to their public relations. Rather than focus solely on one-way B2B or B2C communication, social media has opened up a two-way street between businesses and, well, everyone – and this has led to new challenges for businesses and communication professionals looking to successfully navigate this changed landscape.
‘White paper marketing’ is a bit of a catch-all term used to describe a process of content creation that draws on technical information.
When a high-profile player in high performing team moves to play for a rival, their biggest supporters can quickly become their biggest critics. Take LeBron James’ 2010 dumping of Cleveland for Miami - fans were burning his jersey. They quickly got back on side however, when he returned to win the Cavs the 2016 title.
We’ve written plenty of blog posts on how to deal with the tricky situations that can sometimes arise during media interviews. But being a good spokesperson isn’t just about handling the challenging questions.