05

Apr 2018

How To Know When It’s Time To Rebrand

The clean energy industry is no stranger to rebranding, with DONG’s metamorphosis into Ørsted last year the most recent high-profile example. Following hot on its heels, last week saw Statoil announce it was to rebrand as Equinor, with the ‘Equi’ in reference to words such as ‘equality’ and ‘equilibrium’, and the ‘nor’ a nod to the company’s Norwegian heritage.

Rebranding
19

Mar 2018

How to Find the Right Spokesperson for Your Company

As the old adage runs, ‘don’t judge a book by its cover’. All the same, people do judge by appearances – and your company will be judged on the face which it presents to the outside world.

Media Interview
15

Mar 2018

How to Choose Which Renewable Energy Industry Events to Attend?

Deciding which renewable energy events to attend is challenging. Get it right and you might meet the person who represents the next big collaboration for your business. Get it wrong and that’s a big chunk of marketing budget blown on two days of meeting with new contacts that are never going to lead to a new business opportunity.

Events
07

Mar 2018

6 Months in a PR Graduate Scheme at Tamarindo

 Having now reached the half-year mark as a graduate at Tamarindo, it seems timely to write a post about my experiences as an entrant to renewable energy PR.

23

Jan 2018

8 Essential Steps for Communicating Your Rebrand

A rebrand is an exciting step, but can be complex territory – and could ultimately damage, rather than enhance, a company’s reputation if mismanaged.

Rebranding
18

Jan 2018

Interview Questions To Watch Out For

The interview has long been considered – rightly, in our opinion – one of the most effective means of engaging with the media, and, by extension, your wider audience. 

Media Interview