11

Sep 2018

7 Tips for Mastering the Media Interview

Good news: your PR team has been engaging with the media on your behalf, and their efforts have paid off. You now have a valuable opportunity to speak to a journalist about your thoughts on the..

Media Interview
28

Aug 2018

Why You Shouldn't Pay for Editorial Coverage

“We’ve been offered a great opportunity to..

PR 101
22

Aug 2018

5 Essential PR Moves To Make When Launching a New Renewables Product or Service

Picture a newly-installed wind turbine. Construction has been completed and it’s soon to be commercially operational. The gearbox starts whirring, the wind is picking up and slowly the blades..

PR 101
14

Aug 2018

How to Communicate your Company Messaging in a Media Interview

To sell or not to sell? How can you communicate your company values to a journalist, without losing their attention?

Media Interview
10

Aug 2018

PR vs. Marketing

If, 40 years ago, when the first IVF baby was born and James Callaghan was the British Prime Minister  you had asked the question ‘what is the difference between public relations and marketing?’,..

PR 101
09

Aug 2018

B2B vs. B2C Communications – What’s the Difference?

Befuddled by business categories? We don’t blame you. PR often gets accused of bandying around jargon which is mystifying to those outside communications and often not clearly understood by those..

PR 101